1. What is “semiotics?” semioticsis to study semiosis(the production andcomprehension of signs) as it manifests itself in human and non-human spheres 2. What is the “semiosphere” and how it can be both liberating and constraining. The semiosphere regulates and enhances human cognition in tandem. It can be cognitively straining because we are born into a fixed system, and that can alter the world we see around us. It can be liberating because we have the resources to construct new signs and systems at will. 3. What is the “semiotic law of media? The semiotic law of media states that when the media changes so does the sign systems of the culture. 4. The author sees the 1938 Radio Broadcast “War of the Worlds” as a “simulacrum.” What does he mean by that?This is when we believe what the media says to be true even when we know it is false. We then blur the lines between what is reality and what the media is saying. 5.What did Paul Lazarfeld discover in a 1956 study on media a...